According to the publication Hospitality Technology, innovations in communication are helping operators speed service and satisfy guests. “Just like any relationship, restaurant communication is essential to maintaining a successful experience for the customers and employees. Technology plays a large part in helping to close the gaps for seamless service and empowering employees with real-time information.” On the other hand, an over-reliance on technology can also be a turn-off for some guests. According to Alex Brennan-Martin, president of Brennan’s of Houston and related to the famed New Orleans restaurant family, “people crave good human contact in this email/ATM world and using high tech allows us to be in high touch and pamper our customers more.” Being able to find a balance between the two is key for the success of your restaurant.
When technology is used effectively and efficiently it can increase potential revenue by reducing no-shows and walkaways, seat more people more quickly, quote accurate wait times, and run an overall smoother operation. JTECH’s messaging systems and pagers are designed Restaurant Tough® so your concerns about durability can be eased. The wireless pagers also include an out of range feature that captures guests and reduces pager loss. These are the type of concerns managers typically use as reasons for why to not implement a communication system in their restaurant. With these concerns alleviated, communication technology in the workplace is a no-brainer. Research shows “it absolutely helps with customer retention, gets customers into chairs faster, and increases table turns.” However, it’s important to emphasize that at the end of the day the guest is the reason for this – the focus is not on the technology, but on providing a superior customer experience.
